Trades · Built for the tools
You cannot answer the phone from the roof.
Something picks up the moment an enquiry lands, works out if the job is worth your time, and books it. You see it when you put the tools down.
WhatsApp · 10:07pm
- Hey, got a hot water system leaking in the garage. Baulkham Hills. Any chance this week?10:07 pm
- We can help with that. Is it coming from the valve on the side, or from the bottom of the tank?10:07 pm
Qualified · service area and job type
- Bottom of the tank I reckon10:09 pm
- Sounds like the tank itself. Earliest slot is tomorrow 7:00am to assess it. Want me to lock that in?10:09 pm
- Yeah do it10:10 pm
Booked · tomorrow 7:00am
Added to pipeline · quote to follow
- Booked. SMS confirmation on its way now, and you'll get a call 20 minutes before arrival.10:10 pm
The three ways a trade business leaks jobs
“I was on a job. By the time I called back they'd booked someone else.”
The phone rings while you are working
Work out what one job is worth to you, then count the calls you did not get to last week. That is the number. For most operators it is larger than anything else on this page.
How we fix it“We get back to everyone. Usually the next morning.”
Next morning is too late
You are paying to generate leads and then handing them to whoever answers faster. The ad spend is not wasted at the click, it is wasted in the gap after it.
How we fix it“It's in my phone. Or Facebook. Or the notebook in the ute.”
Your leads live in five places and none of them talk
Enquiries do not get lost dramatically, they get lost quietly. Nobody notices the ones that never got a second call.
How we fix itWhere the line sits
What runs itself, and what never will.
Half of buying this well is knowing what it must never do. Both columns below are the service. Anyone who only shows you the left one is selling you a risk you will carry, not them.
Runs itself
Without anyone remembering to make it.
- The missed call
- Texted back inside the minute with a useful question, not a robot apology. The enquiry is held until you are off the tools.
- The 8pm enquiry
- Answered at 8:01pm, checked against your service area and job types, and booked into your calendar.
- The quote you sent Tuesday
- Chased Friday and again Monday, politely, and the chasing stops the moment they answer.
- The finished job
- A review request goes out the day you finish, while the customer is happiest.
- The ute notebook
- Retired. Every enquiry from every channel lands in one pipeline with the whole thread attached.
Always reaches a person
By design, not by exception.
- Anything about the actual work
- What the fix is, whether it can be done safely, and what it will really take. The system books the visit; you decide what the job is.
- The number on a real quote
- It can give a range you have set. It never invents a price for work nobody has looked at yet.
- An unhappy customer
- The moment a message reads like a complaint, it stops and hands over. Nobody wants an automated apology.
How it lands in your business
20 minutes
Step 1: Map how work arrives
One call. Where enquiries come from, what a good job looks like, what your service area is, what you are sick of typing.
Weeks 1 to 3
Step 2: Build it around your rules
The agent learns your services, area and prices you are happy to say out loud. The pipeline matches how you actually quote and win work.
From go-live
Step 3: It answers, you build
Enquiries answered and booked at any hour. You get a handover session, then the phone stops interrupting the work that pays for it.
Before you commit
Count last week's missed calls.
Multiply by what one job is worth to you. One short call with Ali Ishtiaq will tell you honestly whether that leak is worth fixing, or whether it is not.
+61 469 759 353Ali Ishtiaq answers it himself. Monday to Friday, 9am to 6pm AEST.